Posts Tagged ‘Pepsi’

Boys & Girls Clubs Have a Coke and a Smile…

When you Google “Boys and Girls Clubs” you get over 32 million hits; pages and pages and pages of individual club listings.  From Napa Valley to Southeast Louisiana; from Syracuse to Yellowstone County.  They are everywhere and their impact is seemingly unlimited.  Child by child, family by family, community by community the Boys & Girls Clubs are improving us, all of us, because they’re improving the fabric of our society.

So, of course, you should throw ‘em a buck!  Or volunteer!  Or just get to know them a little better and see how they’re making a difference in your backyard!

Their website describes a simple idea: programs and services to promote and enhance the development of boys and girls by instilling a sense of competence, usefulness, belonging and influence.  That’s all.  They might not be able to change the public school system or provide universal health care, but they can give children a safe place to be; a fun place; even an educational place (but don’t tell the kids).  And at the end of the day, that can make all the bigger things happen.  Give children the chance to grow with confidence and love and they’ll contribute to their communities in a multitude of ways.  Check out their alumni page and you’ll see that giving back kind of becomes part of the deal – whether it’s by becoming President of the United States or simply going on to get an education and raise a healthy family of their own.

Do you recognize the voices of those who benefited from the help of the
Boys & Girls Clubs of America?

The Coca Cola Company has been partnered up with the Boys & Girls Clubs for over 60 years.  Now they’re proving once again that things go better with Coke through their Live Positively campaign.  Hop on over to their Facebook fan page and start clicking.  Send a few pals a virtual bottle of soda and every click equals a dollar donated to BGCA, plus your pals get a sneak peak at Coke’s Super Bowl ad featuring the Simpsons.  In addition, Coke will match every dollar contributed to the BGCA (up to $150,000) and donate two My Coke Rewards points for every point donated between now and February 15th. Check out the details here.

As a side note, it will be interesting to see how the Cola Wars play out this Super Bowl Sunday.  Pepsi is putting all its eggs in the non-broadcast basket, while Coke is keeping its fingers in several pies. Every major sporting event has its “side bets”.  On whom are you placing your money…?

MjM

Pepsi Flushes Super Bowl*

After 23 years of pouring major advertising bucks into 30- and 60-second snippets of video during the Super Bowl, PepsiCo Inc. is taking a knee in 2010. They spent over $15 million on advertising during the 2009 matchup between Arizona and Pittsburgh (estimated audience: 95.4 million people). This February, bupkis.

Instead, says Pepsi spokesperson Nicole Bradley, “In 2010, each of our beverage brands has a strategy and marketing platform that will be less about a singular event and more about a movement.” In this case, the “Pepsi Refresh Project” will pay at least $20 million for projects people create to “refresh” communities.


Seems as if they had this “refresh” idea a while back…

Looks like the big dogs just might be embracing the online power of social media. A Refresh Everything website fires up on January 13 that allows people to list their projects for consideration. Starting February 1, people can vote to determine which projects receive money. Sounds like they’re asking folks to Name That Cause. Good for them. WhatGives!? knows the power of letting those who do the day-to-day work for good causes have a voice in determining where desperately needed dollars are sent. Pepsi estimates the effort will fund thousands of projects and says other businesses will pledge money, too. I hope they have a solid tech and customer service team in place. They are about to be deluged by the passionate people who really make a difference for individual organizations.

I’m sure the Super Bowl XLIV organizers have plenty of willing advertisers lined up to plunk down the necessary millions it requires to be seen during this highly watched sporting event. Meanwhile, we’ll keep watching Pepsi all year long, with our fingers crossed that more companies embrace the simple idea that businesses doing good is good business.

*(Wow, we reached our one-pun-per-post limit before we even started writing the post…)

MjM