Posts Tagged ‘charity’

Misguided Media Messages Online & Off…

As a new media mini-mogul, I realize my loyalties should be firmly tied to the online world of instant information and low/no carbon footprint distribution, but I am also an addict.  I love a real newspaper.  For all the same reasons some crotchety old-schooler is always writing about: the tactile nature, the surprising juxtaposition of stories, the snapping as you fold it in half.  Yadda, yadda, yadda.  Sometimes, however, I really believe I see more in print than I would online.

Take Sunday’s Parade Magazine, for example.  They had a great cover story about a recent poll indicating America is giving more than ever before – experiencing a “compassion boom” in spite of tough economic times.  After reading it, I went online to see what additional information might be available in connection with the story.

The main page showed nothing about their Sunday cover story except a link to “this week in Parade” at the bottom of the screen. There was, however, a banner ad for Pepsi’s Refresh campaign (a StudioGood supported effort).  Pepsi had also purchased a full page ad in the print edition – obviously hoping to grab the same eyeballs that were reading about good works.  Same ad, same approach; no double standard, so to speak.  But the very crowded Parade webpage was all about celebrities (and a recipe for brown sugar baked beans & Boston brown bread).  Just websurfing, I might have skipped right past this site, never knowing about the interesting and motivating story that graced the front page of their “hard copy” issue.

Gripe, gripe, grumble, grumble.  You might assume that they’ve put celebrities on the website to grab the youngsters, and put the do-gooder article on the print issue because newspaper readers skew older.  But their very own poll identified “Yeppies” – young, engaged problem solvers – who use social media to fuel their activism.  Plus, Parade states that now one in four (27%) use Facebook, email, or Twitter to communicate about a cause.  By putting fluffy celebrity stories on their main webpage and a happy grandma on their print cover, they’ve basically missed out on young, cause-oriented people twice.

I may be just a mini-mogul, but that seems kinda, well, wrong.  Thoughts? Comments? Fist shaking? Yeppies??

MjM

Does Your Nonprofit Have A Social Media Strategy?

Milton Bradley Game Stratego via Wikipedia

I had to take a moment to  comment on a great blog post that has spurred a good conversation about social media strategy.  Shannon Paul, a friend in Seattle, is a communications manager and social media strategist at Peak 6 Online.   Her post, “The Missing Ingredient in Most Social Media Strategies“, is worth the read and touches on something I want to share with those of you who are putting together a social media strategy for your nonprofit or cause organization.

Strategy as a concept comes with what some would call military overtones.  Wikipedia defines strategy simply as:

“A strategy is a plan of action designed to achieve a particular goal.”

Wikipedia identifies the two important concepts as the plan, and the goal.  I think that nonprofits can use social media as a part of their strategy to achieve lesser goals – such as improving search rankings, increasing exposure, building community, improving communication, etc.  To achieve your big picture goal, you need to have a singular focus on your mission – i.e., saving the whales, the greening of corporate America, or whatever ultimate goal is at the top of your pyramid.

A social media strategy can be created for the smaller goals – or “battles”; and the larger, ultimate goal – the “war”.  Ultimately, I think your strategy is your game plan.  Are you putting all the right pieces into place for the right reason?  Does the surprise of the unforeseen factor into the game?  As I asked in another post, do you have a list of your assets?  All of these questions, plus a number of others need to be asked and answered to develop the ultimate plan of action of meet your end goal.  I think my Grandmother has that old Stratego game in a closet somewhere, and I might just have to have her pull that out for me.

Genuine

Can You Remember Your First Charity…?

For me it is easy; but first a little background information.  My sister was born 16 months behind me.  When she was born she had Spina Bfida and Cerebral Palsy.  I have never known a sister that was not in a wheelchair or in surgeries.  But in spite of her handicap, she has also always been part of the pack of kids that we all grew up with.  She may not understand how other people experience their lives out of a wheelchair, but that doesn’t stop her from experiencing life in her own way.

So, my first charity?  The March of Dimes.  My sister was somewhat of a poster child for the organization, and appeared on many of their Denver-area brochures.  At the children’s hospital we frequented – I think I spent more time there than at home most of my childhood – everyone knew who she was and her condition.  I walked down the halls, saying hello to this doctor and that, all the while not really grasping the difficulties other families were experiencing around me.  There were many people just like us that struggled with the handicaps of their own children, sisters, and brothers.  I never really grasped the difficulties in that wing until much later in life.

The first time I raised money for a cause was for a local March of Dimes fundraiser that was tied to their national campaign.   My mother was answering phones and taking pledges from callers, but what I remember was how cool it was to be in a real television studio.  Due to the fact that I was just a small child and my education in the ways of man had not yet developed, I remember finding an empty Folger’s can in the trash and thinking I would raise money for the March of Dimes my own way.

There were offices and other companies all over the building that contained the TV studios.  I took my coffee can and began to go around each and every worker and employee and asked them to donate for my sister.  I think about it now and I shudder to think what must have been going through the minds of those at each desk as I nonchalantly walked up and told them to give me money for my sister.  I have no idea how much money I had raised that day.  I do remember someone giving me my first actual paper dollar and thinking I had just cured the disease with that donation.  I walked right up to the people that were organizing the show that day and handed them the coffee can and told them that the could use this money to help my sister.

The purpose of this story is not to make you think of me as a cute storyteller, but to remind you that you can also help in a small or simple way with your own coffee can.  If a little boy can raise a few dollars to help, think about how you can reach out to your own network or community and make the difference for a child in need, a family going through hardship, or a community in dire straits.  Make it personal and you can make a difference, even if you’re raising money for an established non-profit like the Red Cross or the Heart Association.  They all began with the help of someone who held out a coffee can.

Genuine

How Do I Find Your Cause or Non-Profit On Twitter?

How do you find things on Twitter related to your interests or your business?  I am often asked this question by companies and individuals wanting to expand their network or to find like-minded people using Twitter.  There are a few Twitter applications that provide this service and I will get into those in another post, but first we need to understand how those applications work.

Key Words
Some if not most of the Twitter applications use key words and key phrases as their search function model.  If I want to find someone on Twitter who likes to talk about food and wine, I use those two words as key word search terms in the applications.  If those search terms are cross-referenced in the person’s or company’s Twitter bio – whether it’s as a wine connoisseur or a wine lover; a food nut or a food critic – using those key words of food and wine in my search means I will find you.

As a cause or a non-profit organization, you want to be found by people looking for a group with your goals or mission.  So your Twitter bio needs to reflect your particular genre or category.  If you provide clean drinking water as a cause, make sure your Twitter bio reflects that.  If I did a search right now for clean water (or food banks or HIV/AIDS or…) in any of the applications would your company appear in the appropriate results?  Many people know my mantra that we live in a Google world, and that we cannot do anything without first consulting and searching Google.  The same applies to those wanting to find people on Twitter.  How can I find you?  What keyword describes what you do?  Is that keyword located in your Twitter bio?

If you are asking yourself right now, “What is Twitter?”  You can Google it.  Leave us a message, we can help.

Genuine

Using Social Media For Social Good…

For those who do not know me, my name is Jim Turner and I was recently featured here as a collaborator on a project to help raise awareness and, of course, money, for  the victims of the Haiti earthquake.  It was a great experience and WhatGives!? has asked me to post regularly about how you can use social media creatively to help your nonprofit or cause organization meet its specific goals.

That recent 24 hour radio program really opened my eyes to how social media can be used for social good.  It gave our community a place to gather and donate funds, discuss issues related to Haitian relief efforts, and open up other opportunities for nonprofit organizations.  I was able to put together this program in a very short period of time (approximately 48 hours), and for the most part using social media tools, I was able to do it efficiently and inexpensively – and was able to benefit charities in the process.  In these blog posts I will be discussing some of these ideas, the tools I used, how it was accomplished, and how you might also be able to do the same.  WhatGives!? is giving me a platform to bring you that information and I want to thank them for allowing me to post my ideas and information here.  You can also follow along with me on Twitter and at my blog at One By One Media.

If there are any questions that nonprofits have or if you are a person in charge of fund raising, promotion, marketing, or other areas, please feel free to ask any questions here and we will be happy to help.  The power of social media can be harnessed by you as it has by others.  Let us help you accomplish your goals.

Genuine

Usually, He’s Captain America…

…but today, Jim Turner (@genuine on Twitter) is more like Iron Man.  As of right now, he’s about 15 hours in to a 24 hour internet-radio telethon to raise money for Haiti relief efforts.  Why is he doing it?  Because he can.  Jim wants to help those suffering in Haiti, and as he says on his blog, this is the best way for him to contribute.  So Jim has launched the Haiti Assistance Relief Telethon (using hashtag #HART on Twitter), and many are joining him in the effort.

Jim’s been joined guests from Spain to Hawaii; by social media experts, bloggers, non-profit organizers, and missionaries on the ground in Haiti.  Listen in if you get a chance at wsRadio.  You’ll be inspired by Jim and his guests and their outpouring of compassion.

You can also call in and join on air at 1-888-327-0061. If you do you’ll be in great company – @pistachio, @christinelu, @neenz and many other of Twitter’s most popular folks are showing their support and joining the #HART effort.

What’s going on with this telethon? it’s pretty simple:

From 6:00pm PST January 17th to 6:00pm January 19th, a 24-hour, social media driven campaign to raise funds for Haiti will begin on wsRadio.com.  Co-sponsored by One by One Media, Causemedia Group, and wsRadio, the Haitian Assistance Relief Telethon will be feature host Jim Turner (One by One) and a non-stop guest list featuring influencers from across the Social Media spectrum.  This grass roots campaign aims to raise awareness of the current and future needs of the people of Haiti as well as encourage listeners/viewers to donate to one of three specified Haiti Relief organizations:

Architecture for Humanity

Concern Worldwide

Save the Children

Show listeners are encouraged to support these organizations by donating through PayPal, which will be waiving transaction fees for these three charities.

People can call in to chat with Jim or ask questions of guests by calling 1-888-327-0061 People on Twitter can follow Jim at @Genuine and spread the word by including #HART in their own tweets.

Updates will also be appearing regularly throughout the 24-hour program on the website: www.whatgives.com/haiti

Most importantly though, as Jim will tell you – you can help by giving.  We’ve posted donation widgets for the three charities supported by the telethon.  Take the opportunity to do something good.  Then tell people about it.  Then do it again.

Noble

Happy Birthday, Beth!

To do today:

  1. Wish Beth Kanter a Happy Birthday.
  2. Give the gift of education to kids in Cambodia

The cool thing is, you can do both at once. For several years Beth has been coaching and advising companies on how to best use social media to achieve social good.  And for her last few birthdays, she’s run social media campaigns to help her favorite cause, The Sharing Foundation.  Here’s what they do:

The Sharing Foundation’s mission is to help meet the physical, emotional, educational and medical needs of orphaned and seriously disadvantaged children in Cambodia. Our goal is to help prevent some of the problems associated with poverty by developing, in consultation with Cambodian community leaders, programs to improve the health and welfare of these children and their families. The Sharing Foundation is a 501(c)(3) nonprofit organization. You can view our annual reports at Guidestar.

The great thing about Beth’s support of this cause?  It comes from the heart.  Both of her children are adopted from Cambodia, and she uses her considerable talent to do everything she can for disadvantaged children there.

So take a minute and wish Beth “Happy Birthday!” A mere $10 donation will send a child to school.

Thanks, Beth, for being an inspiration to givers, and a guide to the non-profits striving to do good works.  Happy Birthday!

Noble

Name Your Cause – It’s a Wrap!

NYC_Avatar

You voted. You tweeted. You facebooked it.  You voted some more.  You Named Your Cause!  It was an exciting race to the finish line, but you can rest easy now knowing all your hard-earned clicks have truly paid off.  First place and a $2,500 eBay Gift Card went to Friends of Colombian Orphans, a small grassroots non-profit dedicated to improving the lives of Colombian Orphans, who attributed their amazing win to “The power of social media, combined with nagging and a track record of integrity and passion for a cause.”  The Jonah Project won second place with $2,000 to shell out on eBay, which they’ll put to use in their efforts to help the homeless community on the streets on Skid Row in Los Angeles.  And last but definitely not least, To Write Love on Her Arms (TWLOHA), a non-profit all about finding hope and help for people struggling with depression, addiction, self-injury, and suicide, closed the gap from top ten to 3rd place and won themselves a $1,000 eBay Gift Card.

So now what?

I’m a sucker for a follow up.  Especially because these charities can offer their wisdom to other charities who may be afraid or hesitant to enter unfamiliar territories like Name Your Cause that are – let’s be honest – heavily reliant on using social media to spread the word. So, WhatGives!?  What are the winners going to do with all that eBay dough? What were their strategies?  Tell us your secrets, oh wise charities!

Chloe Grabanski, Benefit Coordinator for To Write Love On Her Arms
Chloe Grabanski, Benefit Coordinator for
To Write Love On Her Arms

Chloe Grabanski works as Benefit Coordinator for TWLOHA – running their Street Team, handling mail donations, training new interns, and events.  Lucky for us, she was so enthusiastic about their win that she happily answered all my questions, and then some!  For starters, Chloe says that they plan on using the eBay money to fund office supplies which, as mundane as it may sound, is totally necessary for an organization boasting 50K followers on Twitter, 600K on Facebook Causes, and over 350K MySpace friends.  So how did they win?  Although they entered late in the game, Chloe says they couldn’t have done it without the use of their social networks, including their Street Team, Twitter Page, and Facebook Cause Page, which really helped to rally everyone.  When I asked how TWLOHA felt about their huge networks doing so much good, she told me “We feel so fortunate to have the following we do. We want people to feel connected, and know that they are important, and that their stories matter. It’s a blessing to know people believe in what we’re doing.” Humble and appreciative? Wow, no wonder these guys have so many passionate followers! :-)

A huge thank you to WorldofGood.com by eBay making this contest possible.  And even more importantly, thanks to all of you for getting so into it!  You did something good.  We’re telling people about it.  Now, get out there and do it again!!

kerriebrynn

Homeless Teens Need a Little Christmas, Too…

Ads and promotional materials promoting charitable giving during the holidays tend to feature cherub-faced children looking up at you with their wide eyes filled with hope.  How can you resist giving toys, food, money, or whatever is needed to make this innocent child’s holiday a happy one

What you won’t see is a sulking teenager’s face half-hidden by a hoodie, refusing to smile for the camera.  Don’t let the hormone-induced attitude fool you.  They may live on the street and think they can take care of themselves just fine, but really they’re still children who could use a little magic in their lives.

This year when you’re gathering up gifts to share with your local non-profits, keep those teens in mind.  Pick up something girly that tells her you know she dreams of better days and parties and wishes coming true.  Grab a gift card so he can buy a new shirt without the holes and stains that others tease him about.  And your food bank needs more than canned vegetables and pasta.  Cheetos, Oreos, Fruit Loops, and Pop Tarts can be as good for the soul as chicken soup.  A little junk food never hurt anyone and it will let those kids know someone cares.  I know it sounds kind of trite, but realizing that someone somewhere actually gives a, well, hoot, really does matter.

If you’re looking for an insider voice on any age of homelessness, please visit out pal, Mark Horvath at invisiblepeople.tv.  Or if you’re looking for a goal to rally behind, check out RunTellmanRun.com and read about Tellman Knudson’s amazing cross-country run – barefoot – to raise awareness and cash for New York’s Covenant House.  And, of course, many, many communities have shelters and youth centers that look after this under-served age group.  Put them on your “nice” list this season.

My Friends Place – Los AngelesSnowyAlley

Avenues for Homeless Youth – Minneapolis

Covenant House Florida – Ft. Lauderdale, Orlando

Nevada Partnership for Homeless Youth

Oasis Center – Nashville

Iowa Homeless Youth Centers

Rumford Group Homes – Maine

Homeless Youth Alliance – San Francisco

MjM

Christopher Smith Explains WhatGives!?

Hey, have you met WhatGives!? guy Christopher Smith?  Sure you have.  He’s the VP of Consumer Products and the Creative Director at MediaTrust.  Oh, come on now, you know him. @groovemonkey on Twitter?  Yeah, that Christopher Smith.  He joined us in Vegas in October for BlogWorld and interviewed all the cool people who visited the eBay/PayPal Charity Smackdown #superbooth.  It was non-stop and by the end of the two day convention the poor guy had lost his voice.  But it was all for good causes!!  (Check out some of his interviews below.)

Recently, he found himself on the other side of the microphone, talking about WhatGives!? (yay!) and how the website hopes to provide all kinds of info, support, and tools for charities and for the people who want to get involved.

Drop a note in our tip jar and let us know how we can help you do good.  Or tell us your doing good story.  Or brag about someone else who’s doing good.  We want to hear about it and we want to tell people about it, so the good will keep happening again and again!

Christopher talks to…
Kevin Pollak
Anthony Edwards
Brian Solis
Guy Kawasaki
Drew Olanoff (#blamedrewscancer)

MjM