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	<title>WhatGives!? Do Something Good...</title>
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	<link>http://www.whatgives.com</link>
	<description>A Site for Social Good</description>
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		<title>Hardly Normal in the Beacon &#8211; Day One</title>
		<link>http://www.whatgives.com/2010/03/13/hardly-normal-in-the-beacon-day-one/</link>
		<comments>http://www.whatgives.com/2010/03/13/hardly-normal-in-the-beacon-day-one/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 00:12:54 +0000</pubDate>
		<dc:creator>MjM</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Good]]></category>
		<category><![CDATA[South by Southwest]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Beacon Lounge]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[Hardly Normal]]></category>
		<category><![CDATA[Jeff Pulver]]></category>
		<category><![CDATA[Mark Horvath]]></category>
		<category><![CDATA[nonprofits]]></category>
		<category><![CDATA[Skip1.org]]></category>
		<category><![CDATA[SxSW]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=2821</guid>
		<description><![CDATA[This morning we kicked off Mark Horvath’s star-studded, live-streaming, straight-talking, Beacon-Lounge-ified talkfest at SXSW.  Jeff Pulver and Chris Brogan each took a chair on stage and shared their insights about how nonprofits need to embrace transparency and the art of listening in order to raise money and awareness.
Jeff Pulver (founder of Pulver.com; producer of the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Foursquare Check-in for Charity Begins Today at SXSW</title>
		<link>http://www.whatgives.com/2010/03/12/foursquare-check-in-for-charity-begins-today-at-sxsw/</link>
		<comments>http://www.whatgives.com/2010/03/12/foursquare-check-in-for-charity-begins-today-at-sxsw/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 17:00:41 +0000</pubDate>
		<dc:creator>JoeWaters</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Good]]></category>
		<category><![CDATA[South by Southwest]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Austin]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[check in for charity]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[Joe Waters]]></category>
		<category><![CDATA[Save the Children]]></category>
		<category><![CDATA[SxSW]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=2786</guid>
		<description><![CDATA[
Joe Waters is the Director of Cause Marketing for Boston Medical Center and a  prolific blogger in the &#8220;Cause Marketing&#8221; field.  Joe has developed and  executed cause marketing programs with several local and national  companies, and is a well known speaker on the intersection of business,  philanthropy and marketing.  Joe has [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The CauseLab, &#8216;Cause You Should&#8230;</title>
		<link>http://www.whatgives.com/2010/03/11/the-causelab-cause-you-should/</link>
		<comments>http://www.whatgives.com/2010/03/11/the-causelab-cause-you-should/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 23:53:01 +0000</pubDate>
		<dc:creator>MjM</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Good]]></category>
		<category><![CDATA[South by Southwest]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[CauseLab]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Feeding America]]></category>
		<category><![CDATA[food bank]]></category>
		<category><![CDATA[GoodZuma]]></category>
		<category><![CDATA[hunger]]></category>
		<category><![CDATA[SxSW]]></category>
		<category><![CDATA[Tyson Foods]]></category>
		<category><![CDATA[WeCanEndThis.org]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=2723</guid>
		<description><![CDATA[One of the most exciting opportunities at South by Southwest this year is Scott Henderson’s CauseLab on Monday, March 15th.
I got hooked on his WeCanEndThis.com campaign for no other reason than Okie loyalty.  Currently, Oklahoma and Vermont are in the lead in this virtual canned food drive to receive truckloads of food for local Feeding [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your SXSW Wish is Our Command</title>
		<link>http://www.whatgives.com/2010/03/10/your-sxsw-wish-is-our-command/</link>
		<comments>http://www.whatgives.com/2010/03/10/your-sxsw-wish-is-our-command/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 00:14:41 +0000</pubDate>
		<dc:creator>MjM</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Good]]></category>
		<category><![CDATA[South by Southwest]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Austin]]></category>
		<category><![CDATA[Beacon Lounge]]></category>
		<category><![CDATA[Mark Horvath]]></category>
		<category><![CDATA[nonprofits]]></category>
		<category><![CDATA[SxSW]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=2701</guid>
		<description><![CDATA[Load up the station wagon, we’re heading east to South by Southwest!  This weekend a bunch of the Causemedia Group gang will be invading Austin along with a few thousand others, determined to see absolutely everything before they collapse from exhaustion and too much barbecue.  (Is there such a thing as too much barbecue?)
Chris Noble, [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Is Social Media Free?</title>
		<link>http://www.whatgives.com/2010/03/09/is-social-media-free/</link>
		<comments>http://www.whatgives.com/2010/03/09/is-social-media-free/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 21:29:37 +0000</pubDate>
		<dc:creator>Genuine</dc:creator>
				<category><![CDATA[How I Started]]></category>
		<category><![CDATA[Tips & Tools]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[social media budget]]></category>
		<category><![CDATA[social media cost]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=2599</guid>
		<description><![CDATA[Many business owners want to know the answer to this question.  It is usually the first question they ask after they get the idea that they need to have social media as a component to their marketing, advertising and public relations or communications programs.  How much does social media cost?  For the most part, social [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Misguided Media Messages Online &amp; Off&#8230;</title>
		<link>http://www.whatgives.com/2010/03/08/misguided-media-messages-online-off/</link>
		<comments>http://www.whatgives.com/2010/03/08/misguided-media-messages-online-off/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 06:35:18 +0000</pubDate>
		<dc:creator>MjM</dc:creator>
				<category><![CDATA[Other Stuff]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[compassion]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Parade Magazine]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Yeppies]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=2682</guid>
		<description><![CDATA[As a new media mini-mogul, I realize my loyalties should be firmly tied to the online world of instant information and low/no carbon footprint distribution, but I am also an addict.  I love a real newspaper.  For all the same reasons some crotchety old-schooler is always writing about: the tactile nature, the surprising juxtaposition of [...]]]></description>
		<wfw:commentRss>http://www.whatgives.com/2010/03/08/misguided-media-messages-online-off/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Social Media for Social Good &#8211; A Case Study</title>
		<link>http://www.whatgives.com/2010/03/07/using-social-media-for-social-good-a-case-study/</link>
		<comments>http://www.whatgives.com/2010/03/07/using-social-media-for-social-good-a-case-study/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 03:59:16 +0000</pubDate>
		<dc:creator>Genuine</dc:creator>
				<category><![CDATA[Good]]></category>
		<category><![CDATA[disaster relief]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Crayon]]></category>
		<category><![CDATA[Haiti]]></category>
		<category><![CDATA[Joseph Jaffe]]></category>
		<category><![CDATA[Powered]]></category>
		<category><![CDATA[social good]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=2668</guid>
		<description><![CDATA[When I heard about the earthquake in Haiti I was filled with despair as I saw the images come out of that country showing people&#8217;s lives changed forever.   I wanted to do something more than send in my check or give my standard donation.   I wanted to do something more and I wanted [...]]]></description>
		<wfw:commentRss>http://www.whatgives.com/2010/03/07/using-social-media-for-social-good-a-case-study/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mark Horvath &amp; WhatGives!? at SxSW!!</title>
		<link>http://www.whatgives.com/2010/03/05/mark-horvath-and-whatgives-at-sxsw/</link>
		<comments>http://www.whatgives.com/2010/03/05/mark-horvath-and-whatgives-at-sxsw/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 05:15:02 +0000</pubDate>
		<dc:creator>MjM</dc:creator>
				<category><![CDATA[Good]]></category>
		<category><![CDATA[South by Southwest]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Austin]]></category>
		<category><![CDATA[Beacon]]></category>
		<category><![CDATA[Beth Kanter]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[Chris Noble]]></category>
		<category><![CDATA[Jeff Pulver]]></category>
		<category><![CDATA[Kari Saratovsky]]></category>
		<category><![CDATA[Mark Horvath]]></category>
		<category><![CDATA[social good]]></category>
		<category><![CDATA[SxSW]]></category>
		<category><![CDATA[Terry Storch]]></category>
		<category><![CDATA[Tony Steward]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=2651</guid>
		<description><![CDATA[What’s that hum in the air?  It’s all the buzz about South by Southwest, kicking off next week in Austin, Texas.  What began in 1987 as a music festival now includes film and interactive tracks that draw many of each discipline’s most influential people to town for panels, presentations, discussions, and good, old fashioned conversations.

This [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>From Newspapers To Newsfeeds: Hearst Castle NPO Wants to “Get” Social Media</title>
		<link>http://www.whatgives.com/2010/03/05/from-newspapers-to-newsfeeds-hearst-castle-npo-wants-to-%e2%80%9cget%e2%80%9d-social-media/</link>
		<comments>http://www.whatgives.com/2010/03/05/from-newspapers-to-newsfeeds-hearst-castle-npo-wants-to-%e2%80%9cget%e2%80%9d-social-media/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 18:23:15 +0000</pubDate>
		<dc:creator>kerriebrynn</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[Friends of Hearst Castle]]></category>
		<category><![CDATA[Hearst Castle]]></category>
		<category><![CDATA[nonprofits]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=2614</guid>
		<description><![CDATA[ 

In 1919 William Randolph Hearst  built his fairyland castle by the sea in San Simeon, California. Once a fabulous playground for the rich and famous, it is now one of the top tourist destinations in California and a National Historic Landmark.
Since the Hearst Corporation donated the property to the the State of California [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>It&#8217;s All About The Metrics&#8230; But What Are Metrics?</title>
		<link>http://www.whatgives.com/2010/03/04/its-all-about-the-metrics-but-what-are-metrics/</link>
		<comments>http://www.whatgives.com/2010/03/04/its-all-about-the-metrics-but-what-are-metrics/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 06:21:56 +0000</pubDate>
		<dc:creator>Genuine</dc:creator>
				<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Other Stuff]]></category>
		<category><![CDATA[Tips & Tools]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[followers]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[page views]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[unique visitors]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=2605</guid>
		<description><![CDATA[At the end of the day it all comes down to the measurement of success.  It is about the metrics.  The important question to ask yourself is, &#8220;what are the metrics?&#8221;  What is the most important part of why you want to know the amounts or the numbers or the totals?  These are great questions [...]]]></description>
		<wfw:commentRss>http://www.whatgives.com/2010/03/04/its-all-about-the-metrics-but-what-are-metrics/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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