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	<title>WhatGives!? Do Something Good... &#187; Tips &amp; Tools</title>
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		<title>Expand Your Message, Not Your Budget</title>
		<link>http://www.whatgives.com/2012/01/31/expand-your-message-not-your-budget/</link>
		<comments>http://www.whatgives.com/2012/01/31/expand-your-message-not-your-budget/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 10:43:10 +0000</pubDate>
		<dc:creator>Marijane Miller</dc:creator>
				<category><![CDATA[disaster relief]]></category>
		<category><![CDATA[Tips & Tools]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[Haiti]]></category>
		<category><![CDATA[Haiti365]]></category>
		<category><![CDATA[Kerrie LeBourveau]]></category>
		<category><![CDATA[microsite]]></category>
		<category><![CDATA[UNICEF USA]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=12908</guid>
		<description><![CDATA[In this instant information age, there is the constant lure of what’s new and hot, and the perception that you must always be grabbing and re-grabbing your audience’s attention – much like waving keys in front of a toddler. Certainly, a new approach to your company’s or organization’s goals can re-energize existing supporters and attract [...]]]></description>
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		<title>Viral Video Checklist</title>
		<link>http://www.whatgives.com/2012/01/17/viral-video-checklist/</link>
		<comments>http://www.whatgives.com/2012/01/17/viral-video-checklist/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 15:45:18 +0000</pubDate>
		<dc:creator>Marijane Miller</dc:creator>
				<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Tips & Tools]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[PSA]]></category>
		<category><![CDATA[video production]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=12848</guid>
		<description><![CDATA[&#160; Client: We would like our video to go viral. Me:  Um, okay.  Here’s our checklist: Monkeys in hats. Famous athlete who just finished rehab/winning a national championship/doing something charitable (preferably “for the kids”). Current pop hit mashed up with client jingle, created by a 12-year-old in another (preferably less-fortunate) country. Spectator minor injury caused [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Free Speech, Political Correctness, and Nonprofits</title>
		<link>http://www.whatgives.com/2011/11/09/free-speech-political-correctness-and-nonprofits/</link>
		<comments>http://www.whatgives.com/2011/11/09/free-speech-political-correctness-and-nonprofits/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 09:49:40 +0000</pubDate>
		<dc:creator>Floyd Broussard</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Tips & Tools]]></category>
		<category><![CDATA[friendly advice]]></category>
		<category><![CDATA[nonprofits]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=12687</guid>
		<description><![CDATA[Someone posted a harmless, humorous photo to my Facebook wall the other day. She thought I&#8217;d find it funny since we&#8217;d recently been laughing about a subject it referenced.  I took it down. It wasn&#8217;t the photo. That had pictures of dogs, and you can never, ever go wrong with pictures of dogs being funny. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Brian Reich wants you to Shift &amp; Reset&#8230;</title>
		<link>http://www.whatgives.com/2011/09/27/brian-reich-wants-you-to-shift-reset/</link>
		<comments>http://www.whatgives.com/2011/09/27/brian-reich-wants-you-to-shift-reset/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 10:59:30 +0000</pubDate>
		<dc:creator>Marijane Miller</dc:creator>
				<category><![CDATA[NCVS]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Start Here]]></category>
		<category><![CDATA[Tips & Tools]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Brian Reich]]></category>
		<category><![CDATA[nonprofits]]></category>
		<category><![CDATA[Shift & Reset]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=12221</guid>
		<description><![CDATA[Brian Reich wants to change your mind.  No, that&#8217;s not it.  Brian Reich wants to change the way you think.  About everything.  He wants you to examine the way your nonprofit works &#8211; or doesn&#8217;t work &#8211; and be brave enough to shift your approach away from &#8220;conventional wisdom&#8221; or &#8220;the way it&#8217;s always been [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Are you Ready?  GOOD!</title>
		<link>http://www.whatgives.com/2011/08/26/are-you-ready-good/</link>
		<comments>http://www.whatgives.com/2011/08/26/are-you-ready-good/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 09:51:50 +0000</pubDate>
		<dc:creator>Marijane Miller</dc:creator>
				<category><![CDATA[disaster relief]]></category>
		<category><![CDATA[Good]]></category>
		<category><![CDATA[Tips & Tools]]></category>
		<category><![CDATA[What Can I Do?]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=12013</guid>
		<description><![CDATA[There’s been a lot of talk on the news and around the interwebs this week about emergency preparedness.  All the shakin’ and blowin’ going on has everyone on edge.  But you don’t have to be nervous.  You can be ready. The great part is that all the people who want you to get ready were [...]]]></description>
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		<title>Are you ready for Mother Nature&#8217;s next big jolt?</title>
		<link>http://www.whatgives.com/2011/08/25/are-you-ready-for-mother-natures-next-big-jolt/</link>
		<comments>http://www.whatgives.com/2011/08/25/are-you-ready-for-mother-natures-next-big-jolt/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 09:32:36 +0000</pubDate>
		<dc:creator>Marijane Miller</dc:creator>
				<category><![CDATA[disaster relief]]></category>
		<category><![CDATA[NCVS]]></category>
		<category><![CDATA[Tips & Tools]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[What Can I Do?]]></category>
		<category><![CDATA[Breanna Medina]]></category>
		<category><![CDATA[CERT]]></category>
		<category><![CDATA[disaster preparedness]]></category>
		<category><![CDATA[Rancho Cucamonga]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=11997</guid>
		<description><![CDATA[It’s certainly been an &#8220;interesting&#8221; week on the east coast as they rocked and rolled through an earthquake and batten down the hatches in anticipation of Hurricane Irene.  The middle of the country has had a wicked tornado season this spring (over 1,200 and counting), and the western US late summer wildfire season is rolling [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to close a silent auction &#8211; without bloodshed&#8230;</title>
		<link>http://www.whatgives.com/2011/08/18/how-to-close-a-silent-auction-without-bloodshed/</link>
		<comments>http://www.whatgives.com/2011/08/18/how-to-close-a-silent-auction-without-bloodshed/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 09:22:19 +0000</pubDate>
		<dc:creator>Floyd Broussard</dc:creator>
				<category><![CDATA[auction]]></category>
		<category><![CDATA[Funny]]></category>
		<category><![CDATA[Tips & Tools]]></category>
		<category><![CDATA[volunteering]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[friendly advice]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[nonprofits]]></category>
		<category><![CDATA[silent auction]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=11906</guid>
		<description><![CDATA[Sometimes you just have to get tough. And believe me, one of those times is when you&#8217;re running checkout for a silent auction. General George Patton might have marched through the German Army like poop through a goose, but he would be plenty stressed out trying to get tipsy party-goers squared away with their fundraising [...]]]></description>
		<wfw:commentRss>http://www.whatgives.com/2011/08/18/how-to-close-a-silent-auction-without-bloodshed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Tara Greco talks about nonprofits, brands, &amp; EVPs</title>
		<link>http://www.whatgives.com/2011/07/28/tara-greco-talks-about-nonprofits-brands-evps/</link>
		<comments>http://www.whatgives.com/2011/07/28/tara-greco-talks-about-nonprofits-brands-evps/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 16:24:05 +0000</pubDate>
		<dc:creator>Marijane Miller</dc:creator>
				<category><![CDATA[Corporate Responsibility]]></category>
		<category><![CDATA[NCVS]]></category>
		<category><![CDATA[Tips & Tools]]></category>
		<category><![CDATA[volunteering]]></category>
		<category><![CDATA[APCO Worldwide]]></category>
		<category><![CDATA[Employee Volunteer Programs]]></category>
		<category><![CDATA[nonprofits]]></category>
		<category><![CDATA[Tara Greco]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=11708</guid>
		<description><![CDATA[Every nonprofit is looking for partners.  Community volunteers, local sponsors, celebrity endorsement, foundation grants, and corporate partnerships are all on the radar for every organization.  The challenge is to remember that, just as all your friendships are different, so are your nonprofit partnerships. We met Tara Greco, Sr. Vice President of Corporate Responsibility for APCO [...]]]></description>
		<wfw:commentRss>http://www.whatgives.com/2011/07/28/tara-greco-talks-about-nonprofits-brands-evps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Branded for Good &#8211; a Nonprofit&#8217;s Need for Identity</title>
		<link>http://www.whatgives.com/2011/07/27/branded-for-good-a-nonprofits-need-for-identity/</link>
		<comments>http://www.whatgives.com/2011/07/27/branded-for-good-a-nonprofits-need-for-identity/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 09:02:46 +0000</pubDate>
		<dc:creator>Floyd Broussard</dc:creator>
				<category><![CDATA[Tips & Tools]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[friendly advice]]></category>
		<category><![CDATA[nonprofits]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=11616</guid>
		<description><![CDATA[Searchlite Illuminating Oil &#8211; Your lamp will prove it. Cremo &#8211; The best selling cigar brand in the World. Did you know Uneeda Biscuit? Three ads from the same page of the newspaper&#8230; in May of 1904. I mention them to make the point that even over 100 years ago, branding mattered. Now you might [...]]]></description>
		<wfw:commentRss>http://www.whatgives.com/2011/07/27/branded-for-good-a-nonprofits-need-for-identity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Volunteer Managers Should Know&#8230;</title>
		<link>http://www.whatgives.com/2011/07/19/volunteer-managers-should-know/</link>
		<comments>http://www.whatgives.com/2011/07/19/volunteer-managers-should-know/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 09:39:54 +0000</pubDate>
		<dc:creator>Marijane Miller</dc:creator>
				<category><![CDATA[NCVS]]></category>
		<category><![CDATA[Tips & Tools]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[volunteering]]></category>
		<category><![CDATA[Martin J. Cowling]]></category>
		<category><![CDATA[People First - Total Solutions]]></category>

		<guid isPermaLink="false">http://www.whatgives.com/?p=11502</guid>
		<description><![CDATA[For a board that’s trying to find the money to keep an organization afloat, the fact that a volunteer goes home with a cookie at the end of the day isn’t really relevant.  At the end of the day the board doesn’t actually care if the volunteers are having fun.  It’s the responsibility of the [...]]]></description>
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		<slash:comments>2</slash:comments>
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