If you’ve been following the Cause Marketing Forum hashtag (CMF10) this week, you’re well aware of some of the great panel discussions that have been going on. So many terrific people talking, listening, and learning from each other – it’s been an amazing few days.
One great panel was moderated by our publisher, Chris Noble. Titled “Cause Marketing Meets Social Media”, it focused on how big brands have begun combining core marketing principles and technology to engage consumers. Sharing their experiences regarding Nike and the Lance Armstrong Foundation’s Chalkbot campaign, Target’s Bullseye Gives and Pepsi’s groundbreaking Refresh initiative were:
- Bonin Bough, Global Director, Digital & Social Media, Pepsico
- Tom Kelley, USA Brand Marketing, Nike
- Dean Kephart, Group Manager Community Relations, Target
We’ll have more on the panel and what they had to say in another post. But for now, we thought you’d enjoy seeing what audience members were taking away from the talk. Yes, it’s a WhatGives!? TweetRoll, hot out of the iMovie oven. Enjoy!
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Tags: #CMF10, Bonin Bough, Cause Marketing Forum, Chris Noble, Dean Kephart, Nike, Pepsi, Target, Tom Kelley, Twitter
