Using Social Media for Social Good – A Case Study

07 Mar 2010
by Genuine

When I heard about the earthquake in Haiti I was filled with despair as I saw the images come out of that country showing people’s lives changed forever.  I wanted to do something more than send in my check or give my standard donation.  I wanted to do something more and I wanted to use what I did in my job as a place to start.  The result was the Haiti radio show, which was able to raise funds for Haiti and spread some good in the world.

Joseph Jaffe a marketer and pioneer in the world of social media had the same idea.  He took what he knew and what he could do to help and used that to make a difference in the world. He explains more in his video:

Jaffe works for a company called Crayon, that recently merged with Powered, a company that was very generous in donating to that 24 hour radio show benefiting Haiti earthquake victims.  I join Mr. Jaffe in his call for social media people to do something more than preach to the choir.  I want them to take what they do and find a way to leverage that into a campaign for a cause.  The work we do everyday is easy enough, but it is hard to make a choice to take what we do and give that to others.  Thanks to Joseph Jaffe for making a difference in the lives of those who need it.

FacebookTwitterMySpaceYahoo BookmarksStumbleUponGoogle ReaderGoogle BookmarksShare/Save

Related Posts

Tags: , , , , ,

and is filed under disaster relief, Good, social media, video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Genuine

One Response to “Using Social Media for Social Good – A Case Study”

  1. Alvin says:
    at

    So did Jaffe actually *do* anything good or just pontificate endlessly? I remember he was given cash vouchers by a big-box retailer once and chose to spend them on himself rather than give the money to charity.

    Reply

Leave a Reply