So, of course, you should throw ‘em a buck! Or volunteer! Or just get to know them a little better and see how they’re making a difference in your backyard!
Their website describes a simple idea: programs and services to promote and enhance the development of boys and girls by instilling a sense of competence, usefulness, belonging and influence. That’s all. They might not be able to change the public school system or provide universal health care, but they can give children a safe place to be; a fun place; even an educational place (but don’t tell the kids). And at the end of the day, that can make all the bigger things happen. Give children the chance to grow with confidence and love and they’ll contribute to their communities in a multitude of ways. Check out their alumni page and you’ll see that giving back kind of becomes part of the deal – whether it’s by becoming President of the United States or simply going on to get an education and raise a healthy family of their own.
Do you recognize the voices of those who benefited from the help of the
Boys & Girls Clubs of America?
The Coca Cola Company has been partnered up with the Boys & Girls Clubs for over 60 years. Now they’re proving once again that things go better with Coke through their “Live Positively” campaign. Hop on over to their Facebook fan page and start clicking. Send a few pals a virtual bottle of soda and every click equals a dollar donated to BGCA, plus your pals get a sneak peak at Coke’s Super Bowl ad featuring the Simpsons. In addition, Coke will match every dollar contributed to the BGCA (up to $150,000) and donate two My Coke Rewards points for every point donated between now and February 15th. Check out the details here.
As a side note, it will be interesting to see how the Cola Wars play out this Super Bowl Sunday. Pepsi is putting all its eggs in the non-broadcast basket, while Coke is keeping its fingers in several pies. Every major sporting event has its “side bets”. On whom are you placing your money…?
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Tags: BCGA, Boys & Girls Clubs, Coca Cola, Coke, Cola Wars, Facebook, Live Positively, Pepsi, Super Bowl
I think that Ford and Pepsi are brands that are leading the way in the social media world, or at least the world I have been living in. Thanks for talking about what Coke is doing as I was beginning to wonder how they will step up and be in the forefront of causes. Sounds like they have always had some place in the non-profit world.