From Hunger To Hope is a World Hunger Relief effort intended to raise awareness, volunteerism, and funds online –with Christina Aguilera as the campaign’s Global Spokesperson. World Hunger Relief is the largest private sector hunger relief effort in the world, spanning over 110 countries, thousands of participating restaurants, and over a million employees. They’re doing amazing things, both online and off, to fight hunger across the globe.
So what about the rest of us? How can we join the fight against such an overwhelming problem?
For Tim Blair, all it took was one simple but powerful a-ha moment after hearing an alarming statistic on worldwide poverty from World Vision President Richard Stearns.
“I’ve got to do something. Today!”
The #TwitterforFood Badge.
And so he did. Tim has taken TwitterForFood from idea to action using the new way of way of implementing social action: urging people on Twitter to help a cause by doing one simple thing. His ask? Skip a meal! Each month, you skip a meal on a designated date, and use the money you saved to fund local and global hunger relief. Over the past few months, his Twitter network of supporters has grown enormously; he has food banks and hunger relief organizations writing to him almost daily; and the #TwitterforFood badge has made its way around the world.
So WhatGives!? with Twitter, you ask? Tim told me he likes the simplicity of Twitter. Its brevity, continuous interaction, and flood of information teaches you how to make your message interesting enough to engage people over a long period of time, which can be challenging for NPO’s fighting to spread a single message or cause.
Follow Tim’s advice to start making Twitter work for your cause!
Tim Blair a.k.a. @HungerNoMore & @KerrieBrynn at coffee to talk Twitter.
1. Find your Tribe of Followers. Don’t wait for one person, one big donation, or one event to make a difference. Use Twitter to find your group of people who will consistently and willingly give something to your cause.
2. Be Real. Your blog posts and tweets should come from a real person, not some robotic-twitter-ghost-writer with no personality. Being down-to-earth and interesting will motivate real people to really help your cause.
3. Pay Attention. You never know what opportunities will come your way through Twitter. Choose your followers wisely, recognize when people are doing something good (retweet, retweet!), and always be on the lookout for opportunities to engage with people.
Hunger relief organizations have begun to appear on Twitter worldwide and make use of other social networking tools.
How has Twitter helped your cause? Do show and tell! 
Tags: charity, Christina Aguilera, community, Hunger to Hope, Twitter, TwitterForFood, World Hunger Relief, World Vision
